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Fun is contagious. It’s what causes that tickling, tickle of enthusiasm that propels an idea like this through the advertising gauntlet and into the brain space of the quadrillions of viewers sitting at home ready to be entertained. It’s what they want, so let’s give it to them!
Director’s goal was to create a slightly heightened sense of reality, balancing craft with realism, making the characters, their actions, and the world around them more believable. These strong visual concepts needed to be served, making it real enough where it presented a twist in the viewers mind but artful enough to express the brand’s premium stature. This will help deliver the most entertaining version and the most engaging way to describe the effectiveness of Vittel’s water.
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